Black Logo: Authority, Elegance, & Reliability
There are a handful of companies with black logos. If you’ve ever wondered why black logos are so popular and what impact it has on the audience, you’re in the right place. A black logo has proven to do wonders for businesses because of what it represents. As our title suggests, a black logo represents authority, elegance, and reliability. However, that’s not it! Keep reading on to find out more!
What Does A Black Logo Mean?
Everyone is familiar with the color black and most people have negative associations with black such as evil, death, or nightmares. However, the black color is the color of borders and of authority. Even if people have negative associations with the color, people still find it very intriguing.
The black color resembles many positive and strong elements. If you think that isn’t true, well, why is black the most preferred color for formal attire? That’s because the color represents sophistication, elegance, and seriousness.
Why Does A Black Logo Work Well?
Many companies have black logos and there’s a reason for it. Customers want to engage with brands that have established themselves as the best and are credible. With the help of a black logo, startup companies can give the audience a positive perception regarding the business.
A black logo showcases the brand as one that is innovative, intelligent, mysterious, and mature. Therefore, not only does the logo attract customers, it entices them to learn more about your business. This can be really beneficial if your brand is amongst top competitors. You’ll need a way to make a strong first impression and the black logo can help you.
Companies with Black Logos
Companies that understand the potential of a black logo, have gone ahead and invested their time and efforts in order to create one with perfection. Several brands with big names have used the black logo to distinguish themselves from competitors and establish a completely unique identity. In fact, timeless black is a very popular color choice for many luxury brands. This is mainly because the color is a symbol of elegance and affluence.
Companies such as Gucci, Chanel, Prada, and Cartier are a few of the companies with black logos.
Black Logo Tips, Ideas & Inspiration
If you want your black logo to deliver a clear and positive message regarding your brand, you have to make one accordingly. It’s always a good idea to look for inspiration and ideas before getting into the whole design process. As we mentioned there are several companies with black logos, finding inspiration is quite easy.
Below we’ve mentioned some of our custom black logo designs for you to get inspiration from. These black logos have been designed by professional designers at Logo Design Genius.
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However, once you have got an idea as to how you want your black logo design, how do you turn it into a great one? Well, here are some tips you can use when designing your black logo;
- A black logo works best with to the point typography
- Don’t make it complex
- Don’t mix colors
- White background
These are a few of the standard ways to go about when designing a black logo. Some people avoid following these basic rules and end up with a black logo but not one that is as impactful as it should be.
Conclusion
When it comes to designing a logo for your business, you have to consider the nature of your brand and audience first. Without understanding these two factors, you won’t be able to design a logo that matches your brand’s personality. Also, connecting with the audience on an emotional level becomes challenging.
If you need professional logo design services, contact Logo Design Genius. Visit our website, or call us at 800-218-0591
