How Long Does it Take to Design A Logo?
When it comes to designing a logo, it requires you to invest your time and a lot of effort to ensure the logo design turns out unique and great. So, how long does it take to design a logo? Well, placing a specific time frame might be impossible. This is because the time it takes to design a logo depends on numerous factors and today we’re going to be discussing them. We’ll be breaking down each logo design step to give you the closest estimate of how long does it takes to design a logo with perfection.
1. Understanding What You Need
The first step of every logo design is to determine what type of logo you want. There are several logo styles out there. So, in order for you to find one, you need inspiration, you need to do a lot of research. Often logo designers will search for relevant logo designs or check out what the competition has.
The purpose of doing this is to get an idea of how unique or creative the competitor’s logos are. After all, you need to come up with something better, so you should know what the competition has.
When it comes to finding inspiration and examining the logos competitors have, it can take around 1-2 hours.
2. Understand Your Audience
A business logo works well when it is designed according to the target audience’s preference. Since you use your business logo to make a good first impression on the target audience, you need to design a logo that your target audience will find attractive, interesting, and impressive.
You need to figure out what type of logo design your audience will want. This will ultimately help smoothen the design process and help you come up with an impactful logo.
This phase requires a lot of research and can take up to 1-2 hours.
In this stage of the logo design process, it’s time for you to sketch the logo ideas you have. You already know what your competition has and what your target audience wants. Now it’s time to come with different variants and choose which ones the best.
Brainstorming is all about taking out whatever ideas you have in your brain and turning them into sketches. Regardless of how bad the idea may be, you need to let it out.
This can take up to 2-3 hours
4. Computer Renditions
In this phase of the logo design process, you need to select a few of the best logo concepts you sketched during the brainstorming stage. You have to start your computer up and touch up your logo concept using a logo design tool. This helps you get a rough idea as to how the logo will look when digitalized.
This process can take around 3-4 hours
After reviewing the logos created in the last stage, you need to pick 2-3 of the best ones for further processing. In this phase, you’ll be refining the logo concepts and tidying them up for further evaluation.
This phase can take 1-2 hours
Once you’ve come up with the complete logo design, you need to add the right font. When doing this you need to be sure your font is clear to read and understand.
Choosing the right typography hardly takes 1 hour.
Once you’ve selected the logo concept you want as your business logo, it’s time to add the right color to it. All the information you collected in the 1st and 2nd stage will help you make the right color choice for your logo.
If you use the information you collected before wisely, you can finish this stage within 1 hour
8. Finalize and Celebrate!
When you’ve added the typography and color to your logo design, all you have to do is make the right edits to your logo design, and voila! You’re done! Finalizing your logo can take around 30 minutes and you can go ahead and celebrate as long as you want.
When designing for a client, you can surely expect a few more hours to be added to the whole logo design process. First of all, you need to communicate with the client about what they want. Once you’ve come up with the first logo concept, you need to wait for their feedback. After they accept it, you go ahead and make the right adjustments, edits, and add fonts and color to the logo.
Once the client approves the logo, you send them a logo package which includes Illustrator files, jpg, pdf, png, and anything else they needed.
Overall, when working for a client, you can expect the logo design process to add an estimate of 3-4 hours.
How long does it take to design a logo?
So, how long does it take to design a logo? Well, if working on a logo design for yourself, you can expect it to take around 15-17 hours. However, if working for a client you can expect the logo design process to take around 16-20 hours.
When it comes to designing a logo you need to be creative and unique. A great logo is one that is expressive, professional, and impactful. Therefore, when designing a logo don’t try to rush it and come up with something quickly. Take your time and go through the whole process step-by-step to ensure the design turns out great.
If you’re looking for professional logo design services, Logo Design Genius is here to help. Visit our website, or call us at 800-218-0591