Meta Description: Why choosing the right colors for your brand is important? Invest a few minutes here to find out.

Why Choosing the Right Colors for Your Brand is Important?

Why choosing the right colors for your brand is important? Well, there are several reasons for why you need to. Choosing the right color for your brand is crucial because the color you pick should be able to communicate your brand’s personality and what it has to offer in an impactful manner. In fact, colors play a key role in marketing. When designing the branding theme and logo for your business, the choice of colors you choose play a big role in ensuring the branding theme and logo works out perfectly.

Choosing the right colors for your brand is important due to many reasons and we’ve mentioned them today for you. Continue reading on to find out!

Why Color Matters?

The color you choose when designing your brand or logo determine how customers will perceive your brand. In fact, according to several studies, each color has a different impact on consumer thinking and decision-making patterns. Due to this, one may certainly conclude that with the right color combination a brand’s theme or logo can do wonders for the business.

However, if color isn’t taking seriously and one focuses only on the design itself, regardless of how good it may be, the color might throw the customers off. In fact, the wrong color choice could also indicate several negatives things regarding your business to the customers.

So, if you really want customers to be attracted by your brand theme or logo, you need to take your colors seriously.

How to choose the right color for your brand?

When it comes to choosing the right color for your brand, you need to understand what each color has to offer in terms of emotionally connecting with the audience. You need to study color psychology in order to further examine each color’s meaning and associations. Ultimately, this will help you determine which color is the right choice for your brand.

Here is what you need to know about each color. We have mentioned a quick summary to give you an idea as to what each color means and is associated with.

Understand Colors

Red is commonly associated with danger, excitement, and energy. Mainly the color is known for being the color of love and passion.

Pink is seen as a feminine color, and it is associated with romance and charm.  

Orange, from a business perspective, this color is associated with being cost-effective. Also, the color symbolizes creativeness and adventurous.

Yellow is a color most commonly associated with happiness, and optimism.

Green it is seen as a natural color that is associated with wealth and from a business perspective it is seen as an environmental or health friendly color.

Blue is commonly associated with depth and stability.  Also, it is strongly associated with tranquility and calmness.

Purple is associated with royalty, nobility, luxury, and power.

Brown is a color often associated with resilience, dependability, security, and safety. 

White    is associated with goodness, innocence and is considered to be the color of perfection.

Black symbolizes power, fear, mystery, strength, and authority.

Understand Your Brand

Now once you’ve understood the meaning of each color, the next step is to understand your brand’s personality. Since the color needs to match the brand’s personality, you need to understand the nature of your brand. This is the only way you can allow customers to truly connect with your brand and distinguish your brand from other competitors in the industry.  

Final Thoughts

The truth is, without the right logo variation or brand color palette, you can’t expect your business to grow. This is because standing out from the competition and attracting the audience are two crucial factors every business needs to look into and make sure both factors successfully apply to the brand’s marketing campaigns.

If you are looking for professional branding services, Logo Design Genius can help you! Visit our website or call us at 800-218-0591.

Want to know how web design impacts content marketing? Well, first of all every business with a website needs a good web design. This means the site should have a good color choice, style, elements, etc. With a good web design, a business can influence how visitors perceive them. Therefore, when it comes to web design, businesses need to figure out what needs to be done to ensure customer retention is possible.

A bad design will only result in potential customers to close the site and seek other options. As a result, the web design chosen can affect several components of digital marketing strategies including content marketing. Keep reading on to understand web design impacts content marketing

What is Content Marketing?

Well, content marketing is the process or practice of publishing high-quality content that doesn’t necessarily advertise your website but generates interest in those things by presenting informative and helpful content to the audience. This is a brilliant strategy that plays a big role in search engine optimization as well.

As you might know, SEO is the practice of using techniques that enable a business to rank higher on search engines. With good content marketing, this becomes easier. So, why is content marketing important? Well, there are several reasons and we’ve summarized them below.

Content marketing is crucial because it directly aims to answer the questions an audience has. With the help of content marketing, building trust with the audience becomes easy.

Other than this, content marketing helps improve conversions, connect with potential customers, and generate leads. In fact, in today’s age, customers want high-quality, consistent, and informative content and this is possible with content marketing.

How Web Design Impacts Content Marketing

Now that we’ve covered the basics of web design and content marketing, let’s discuss how web design impacts content marketing.

Well, according to several studies, content marketing is less expensive as compared to other marketing strategies. However, this marketing strategy has the potential to generate leads three times more than other marketing practices. No wonder businesses spend 25% of their market budget on content marketing.

However, the success of content marketing does rely on several factors, and web design is one of the most crucial ones. Content marketing is only effective if the content is easy to read and has an aesthetically pleasing presentation.

Therefore, this is where web design comes into play. Without catchy visuals holding customer’s attention becomes quite a challenge and defeats the purpose of content marketing.

In fact, web design not only impacts how visitors perceive your brand but also impacts the conversation and time spent on the site. Now, let’s dive into the ways how web design impacts content marketing in more detail below!

Accessibility

Accessibility is one of the most crucial aspects to work on when web designing a content-heavy site. As you publish informative content on your website, the site must provide the reader easy access in terms of finding and reading the published content.

Also, the navigation of the web design must be clear and smooth in terms of helping users find the information they want without having to click through irrelevant pages or content.

Appearance

Not only do people want high-quality content but they also want the site to have a good design. Each visitor that lands on the site will develop either a good or bad perception regarding your business.

A bad design will surely make visitors question the quality and reliability of the content published. Regardless if the content may be easy to find, a bad design will always turn visitors away.  

Readability

The content must be easy to read and understand. This means along with the good web design you have to make sure the readability level of your published content is great. In order to make the content appealing and easy to read you need to be careful with the fonts, subheadings, and headings you use.

It is important to break down the content and not present long paragraphs. Also, avoiding too many fonts is necessary.

Comprehension

Not everyone is there to just read the text of your published content, adding images or graphics can be quite helpful and effective in keeping the readers engaged.

In fact, sites with informative content that include images and graphics gain more traffic and have better visitor retaining abilities.

Web Design and Content Marketing Combination 

Now that you know how web design impacts content marketing and how web design and content marketing must work together in order to benefit the business, the bottom line is that your site needs to be designed according to the visitors and readers you aim to attract.

Understanding your target audience will help you design a website and add content that is easy to read and understand for them. Ultimately, this will help make you gain maximum benefits from content marketing strategies.  

If you need professional web design and development services, Logo Design Genius is here to help! Visit our website or call us at 800-218-0591

As there are several animation styles, one might wonder what each animation style costs. Well, the cost of animated video depends on the style, duration, and complexity of the video. It also depends on the animation agency you hire and how many animators they have to work on your project. So, typically, how much do animation services cost? Well, a sixty-second 2D animated video would cost around $3,000 to $15000. On the other hand, the cost of 3D animated video would start of at a basic package of around $10,000. Keep reading on to find out more about the cost of animated videos and much more!

Why Animation Is Popular in This Era?

As businesses and consumers move online, it’s time for brands to implement smart digital marketing techniques to grow online and connect with millions of users online. Animation is one of the smartest and strongest digital marketing strategies that many businesses invest in. As the demand for animation increases, the supply of animation services has grown simultaneously.

Now, finding an animation agency has become easier than before. You’ll find a handful of animation agencies on search engines and hire to create stunning animated videos for your business. In fact, according to an employment statistic, a projected growth spurt is to be seen from 2019 to 2029 for multimedia artists and animators. The growth is due to the increasing demand for visual effects in video games, movies, commercials, and video marketing.

As the demand for animation services increase, one might wonder if it has an impact on the cost of animation services. Well, even though the increase in animation service providers indicates a lower cost of animation services, it actually isn’t true. This is mainly because as time passes by, technology advances and so does the world of animation!

Freelancer or Agency?

When it comes to acquiring animation services, you can either hire a freelancer or agency. So, who do you hire and why? Well, here’s what you should know when deciding who to hire.

There a handful of freelancers out there willing to create brilliant animated videos for you. The cost of animated videos from a freelancer falls in the range of $600 to $1500. If you have a low budget and have no problem waiting a few weeks for your animation project to complete, hiring a freelancer may be right for you.

If you’re looking for high-quality animated videos that really stand out, and have a solid budget, hiring a professional animation agency is the right choice. Businesses looking to compete with competitors and influence customers to engage with the business prefer hiring professional agencies instead. However, the cost of an animated video by an agency may fall in the range of $3000 to $50,000. 

Final Thoughts

Understanding the estimated costs of animated videos helps you make the right decisions when it comes to acquiring animation services. Now that we’ve covered the cost of animated videos from freelancers and agencies, the decision comes down to you. If you’ve got a tight budget, hiring a freelancer is a better option. However, if you’ve got the money to spend, a professional agency is what you need.

If you’re looking for professional and affordable animation services, Logo Design Genius is here to help. Visit our website, check out our packages, and call us at 800-218-0591! We’re ready to help you!

There are a handful of companies with black logos. If you’ve ever wondered why black logos are so popular and what impact it has on the audience, you’re in the right place. A black logo has proven to do wonders for businesses because of what it represents. As our title suggests, a black logo represents authority, elegance, and reliability. However, that’s not it! Keep reading on to find out more!

 What Does A Black Logo Mean?

Everyone is familiar with the color black and most people have negative associations with black such as evil, death, or nightmares. However, the black color is the color of borders and of authority. Even if people have negative associations with the color, people still find it very intriguing.

The black color resembles many positive and strong elements. If you think that isn’t true, well, why is black the most preferred color for formal attire? That’s because the color represents sophistication, elegance, and seriousness.

Why Does A Black Logo Work Well?

Many companies have black logos and there’s a reason for it. Customers want to engage with brands that have established themselves as the best and are credible. With the help of a black logo, startup companies can give the audience a positive perception regarding the business.

A black logo showcases the brand as one that is innovative, intelligent, mysterious, and mature. Therefore, not only does the logo attract customers, it entices them to learn more about your business. This can be really beneficial if your brand is amongst top competitors. You’ll need a way to make a strong first impression and the black logo can help you.

Companies with Black Logos

Companies that understand the potential of a black logo, have gone ahead and invested their time and efforts in order to create one with perfection. Several brands with big names have used the black logo to distinguish themselves from competitors and establish a completely unique identity. In fact, timeless black is a very popular color choice for many luxury brands. This is mainly because the color is a symbol of elegance and affluence.

Companies such as Gucci, Chanel, Prada, and Cartier are a few of the companies with black logos.

Black Logo Tips, Ideas & Inspiration

If you want your black logo to deliver a clear and positive message regarding your brand, you have to make one accordingly. It’s always a good idea to look for inspiration and ideas before getting into the whole design process. As we mentioned there are several companies with black logos, finding inspiration is quite easy.

Below we’ve mentioned some of our custom black logo designs for you to get inspiration from. These black logos have been designed by professional designers at Logo Design Genius.

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However, once you have got an idea as to how you want your black logo design, how do you turn it into a great one? Well, here are some tips you can use when designing your black logo;

• A black logo works best with to the point typography
• Don’t make it complex
• Don’t mix colors
• White background

These are a few of the standard ways to go about when designing a black logo. Some people avoid following these basic rules and end up with a black logo but not one that is as impactful as it should be.

Conclusion

When it comes to designing a logo for your business, you have to consider the nature of your brand and audience first. Without understanding these two factors, you won’t be able to design a logo that matches your brand’s personality. Also, connecting with the audience on an emotional level becomes challenging.

If you need professional logo design services, contact Logo Design Genius. Visit our website, or call us at 800-218-0591

It’s great to explore your creativity when designing a logo but there are some logo mistakes that can just ruin even the greatest of logo designs. So, it’s crucial to know what those logo mistakes are and how you can make sure not to make them.

A logo represents your brand everywhere. It’s the central icon that helps your brand stand out from the competition. Your logo can speak a thousand positive words regarding your brand to the audience. In short, a good logo can do wonders for your business. However, many brands make simple logo mistakes which results in their logo to not make the impact they hoped for.

So, what are those logo mistakes and how do you avoid them? Well, a few of the common logo mistakes many beginner logo designers and even professional designers make usually happen in the following design categories;

• Color
• Style
• Typography

Keep reading on to find out more!

The Common Logo Mistakes You Need to Know About

Below you’ll find the most common mistakes made when designing a logo that can result in your logo to either look bad or meaningless. So, let’s get right into the logo mistakes you need to avoid at all costs!

1.      Color Mistakes

Often people will use different shades of colors to give the logo a unique and bright look. However, one of the biggest logo mistakes that can ruin your logo is using the wrong color combination or too many colors. Your chosen color for your logo should complement your brand’s image and be consistent with it rather than be irrelevant to your brand.

2.      Font Mistakes

When it comes to choosing a font, many people use a different set of fonts to make the text creative. However, this adds no creativity and you’re basically making a bunch of different fonts fight for attention. People will not see your message, they’ll just see the font. If you want to make the most of your logo’s typography, use 1 or 2 fonts. Other than this, make sure the text is simple, quick, and impressive.

3.      Style Mistakes

There are several logo design styles to go for. Some may work really well and some may not. However, one style that will never do your brand justice is the trendy logo style. Trends come and go, so you can’t expect your trend-focused logo style to last that long. When choosing a logo style, go for something that matches your brand’s nature and target audience. Don’t Follow Trends!

Design A Logo With Perfection

When it comes to designing a logo you need to think outside the box but make sure to avoid the 3 common mistakes we’ve mentioned above. What else should you be aware of when designing a logo? You need to make sure your logo is easy to understand and versatile.

What’s the best way to design a logo? Well, you need to find inspiration! It’s always a great idea to view what type of logo your competitors have. This doesn’t mean you need to steal their logo ideas or borrow them. You just need to see what logo they have and try to come up with a better one.

Other than this, when designing a logo, you need to truly understand the nature of your brand and audience. The better understanding you have regarding your brand and audience, the greater your logo design will turn out.

What Makes A Great Logo?

People often ask this question to know what their logo is lacking and what they need to do to make it great. Well, a great logo is one that is attractive, impressive, expressive, versatile, and most importantly unique! Designing a logo takes a lot of time and effort, so don’t be shy to be creative. Always make sure to brainstorm logo concepts and choose one that matches your brand’s personality. Also, be sure that the logo compliments your brand’s image and gives it the unique identity you wanted.

Final Thoughts

As you can see, we’ve mentioned the 3 common logo mistakes people make when designing a logo. Now, when you’re ready to design a logo by yourself, make sure to avoid these mistakes. Otherwise, all the time and efforts invested will go to waste.

Alternatively, if you need professional logo design services, Logo Design Genius is here to help! Visit our website or call us at 800-218-0591. We’d be glad to bring your dream identity to life!

What is the difference between animation and motion graphics? Often people wanting to invest in animated videos to market a product or service ask themselves this question. People also wonder if motion graphics has an upper hand over animation or is it the other way around. Well, when discussing motion graphics vs animation, there is always confusion. Well, today we’re going to get rid of all the confusion in the simplest way possible.

What is Motion Graphics?

First of all, if you’re thinking motion graphics is completely different from animation then you’re wrong. Motion graphics are a type of animation that describes a moving or animated graphic design. A motion graphics takes a static image and gives it movement. However, this movement doesn’t have a backbone or story to tell.

What is Animation?

Animation is the process of turning static images into moving pictures. Wait, doesn’t motion graphics do that too? Well yes, but animation is the umbrella term for the entire field of moving pictures that includes all styles of animation such as motion graphics.

Motion Graphics vs Animation: What’s The Difference?  

When it comes to animation, if it has a story behind the movement of pictures, it’s an animation. However, if there is no story, it’s motion graphics. The biggest factor that determines if you’re dealing with animation or motion graphics is if it has a story or not.

Motion Graphics vs Animation

So, which ones better? Well, saying one is better than the other would be unrealistic. Why? Well, animation and motion graphics both have their fair share of benefits. Let’s dig into what motion graphics and animation have to offer and conclude which one’s better.

Motion Graphics

What makes motion graphics great? Well, motion graphics can illustrate complex ideas virtually. Also, the visual style of motion graphics appeals to a wide range of viewers. Other than this, motion graphics last a few seconds but have the ability to clarify almost anything.

For example, you launch an application and enter your password. How do you find out what you’ve entered is incorrect? Well, motion graphics help signal you’ve made a mistake and need to try again. Also, let’s suppose you have an idea to explain. Motion graphics can give an instant overview of what your idea is in an interesting and engaging way.

Animation

If you have a story to tell, animation will help you convey the story in an effective manner. Animation opens the doors of creativity for you. So, you have a platform where you can turn the most complex ideas into life. As we mentioned earlier, animation has different styles for you to use. Therefore, you can create a video that is high in value and engaging. 

Which One Should You Choose?  

The answer depends on the type of project you’re working on. Animation is more expensive than motion graphics but it can help create an awesome video for your story. On the other hand, motion graphics are the best way to put an emphasis on a fact and illustrate any point you’re trying to make clearly. When it comes to picking one, it all comes down to if you have a story to tell or not. 

Final Thoughts 

Animation can do wonders for your business. There are several styles you can pick from and present ideas, products, and much more in brilliant ways. Animation is the most effective digital marketing strategy today and the benefits of using it keep getting better.

If you’re looking for professional animation services, contact Logo Design Genius. Visit our website or call us at 800-218-0591.

Every business needs a logo. Have you ever noticed a brand without a logo? No? Well, we’re not surprised. Every brand needs to stand out from the competition and a logo helps a business do that. So, if you’re looking for logo inspiration, you’ll find a few professionally designed and brilliant mountain logo design ideas. If you weren’t considering to get a mountain logo, keep reading on, you might reconsider.

Why A Mountain Logo Works Well?  

A mountain represents strength, balance, and eternity. Having a mountain logo design as your business logo will surely have a strong impact on how your audience perceives your business. For instance, with the help of a mountain logo design, your audience will look at your business as one that is strong within and can adapt to new trends and changes.

Other than this, a mountain logo will showcase your brand as established and experienced in the industry. This can help create a credible image of your brand and influence customers to engage with your business.

Every logo has a phycological impact on how people perceive the business. With the right color combination and typography, you can make the most of your mountain logo and enjoy the wonders it does for your business.

Mountain Logo Ideas

Here we’re presenting some brilliant mountain logo design ideas for you to take inspiration from.

Bonus Tip

A mountain logo allows you to add other natural elements such as stars, clouds, and the sun. You can really explore all the natural elements out there and add one that matches your mountain logo. This can help boost the authority of your mountain logo in many ways. However, just because a mountain logo has benefits it doesn’t mean it will work for your business.

You need to understand the nature of your brand, audience, and what you have to offer when designing a logo. If the mountain logo matches your brand identity and audience preference you can surely get one. However, if it doesn’t, sit down with your team, and discuss what other logo design would be best for your business.

Alternatively, you can contact Logo Design Genius for professional logo design services. Visit our website, check out some of our work, and partner with us for your logo project. You can even call us at 800-218-0591

When it comes to designing a logo, it requires you to invest your time and a lot of effort to ensure the logo design turns out unique and great. So, how long does it take to design a logo? Well, placing a specific time frame might be impossible. This is because the time it takes to design a logo depends on numerous factors and today we’re going to be discussing them. We’ll be breaking down each logo design step to give you the closest estimate of how long does it takes to design a logo with perfection.

1. Understanding What You Need

The first step of every logo design is to determine what type of logo you want. There are several logo styles out there. So, in order for you to find one, you need inspiration, you need to do a lot of research. Often logo designers will search for relevant logo designs or check out what the competition has.

The purpose of doing this is to get an idea of how unique or creative the competitor’s logos are. After all, you need to come up with something better, so you should know what the competition has.

When it comes to finding inspiration and examining the logos competitors have, it can take around 1-2 hours.

2. Understand Your Audience

A business logo works well when it is designed according to the target audience’s preference. Since you use your business logo to make a good first impression on the target audience, you need to design a logo that your target audience will find attractive, interesting, and impressive.

You need to figure out what type of logo design your audience will want. This will ultimately help smoothen the design process and help you come up with an impactful logo.

This phase requires a lot of research and can take up to 1-2 hours.

3. Brainstorming

In this stage of the logo design process, it’s time for you to sketch the logo ideas you have. You already know what your competition has and what your target audience wants. Now it’s time to come with different variants and choose which ones the best.

Brainstorming is all about taking out whatever ideas you have in your brain and turning them into sketches. Regardless of how bad the idea may be, you need to let it out.

This can take up to 2-3 hours

4. Computer Renditions

In this phase of the logo design process, you need to select a few of the best logo concepts you sketched during the brainstorming stage. You have to start your computer up and touch up your logo concept using a logo design tool. This helps you get a rough idea as to how the logo will look when digitalized.

This process can take around 3-4 hours  

5. Refining  

After reviewing the logos created in the last stage, you need to pick 2-3 of the best ones for further processing. In this phase, you’ll be refining the logo concepts and tidying them up for further evaluation.

This phase can take 1-2 hours

6. Typography  

Once you’ve come up with the complete logo design, you need to add the right font. When doing this you need to be sure your font is clear to read and understand.

Choosing the right typography hardly takes 1 hour.

7. Color

Once you’ve selected the logo concept you want as your business logo, it’s time to add the right color to it. All the information you collected in the 1st and 2nd stage will help you make the right color choice for your logo.

If you use the information you collected before wisely, you can finish this stage within 1 hour

8. Finalize and Celebrate!

When you’ve added the typography and color to your logo design, all you have to do is make the right edits to your logo design, and voila! You’re done! Finalizing your logo can take around 30 minutes and you can go ahead and celebrate as long as you want.

Additional Hours

When designing for a client, you can surely expect a few more hours to be added to the whole logo design process. First of all, you need to communicate with the client about what they want. Once you’ve come up with the first logo concept, you need to wait for their feedback. After they accept it, you go ahead and make the right adjustments, edits, and add fonts and color to the logo.

Once the client approves the logo, you send them a logo package which includes Illustrator files, jpg, pdf, png, and anything else they needed. 

Overall, when working for a client, you can expect the logo design process to add an estimate of 3-4 hours.

How long does it take to design a logo?

So, how long does it take to design a logo? Well, if working on a logo design for yourself, you can expect it to take around 15-17 hours. However, if working for a client you can expect the logo design process to take around 16-20 hours.

Final Thoughts

When it comes to designing a logo you need to be creative and unique. A great logo is one that is expressive, professional, and impactful. Therefore, when designing a logo don’t try to rush it and come up with something quickly. Take your time and go through the whole process step-by-step to ensure the design turns out great.

If you’re looking for professional logo design services, Logo Design Genius is here to help. Visit our website, or call us at 800-218-0591

Ever heard of space theme websites? Well, let’s discuss what the benefits of a space theme website are and what businesses should consider getting one.

Every business needs a website. However, it doesn’t mean any website would work best for your business. It’s important for you to understand the nature of your brand, audience, and what you’re selling. Otherwise, you might end up designing a website that will put your audience off, not attract them, and influence them to leave your site.

The biggest challenge businesses face online is to retain visitors on the site. This challenge arises because businesses aren’t able to communicate what the site has to offer clearly or simply the design isn’t great. The design of a website can tell a lot about your brand’s personality and its core values. So, if you want your brand to leave a good impression and entice the visitor to learn more about your business, you need a good website design.

Why Space Themed Websites Work Well?

Space theme websites give a futuristic look to your business. This can give the audience a positive impression regarding your brand. For instance, with a space theme website, the audience will perceive your brand as one that is innovative and up to date with the latest technologies.

As technology advances customers want to invest in businesses that can adapt to rapid changes in trends and technology. Customers want to engage with brands that have a firm grip on the industry it is in. Therefore, with a space theme website, you can present your business as one that is unique, creative and has an out of the box thinking approach.

Having a space themed website will definitely have a positive impact on the perception visitors of your site have. Since spaced themed website designs give a futuristic look, visitors will surely be attracted to your site. Also, they’ll be influenced to engage and take action as well. Therefore, retaining customers on your site becomes easier. 

Who Needs The Space Themed Website Design?

It would be unrealistic to say every business needs one. When designing a website for your brand you always have to come up with one that compliments your brand identity. For example, a space themed website design may work great for a software house or an IT company. But a space theme website design may not work well for a non-tech company.

The best way to know if the space themed website design will work for your business is by understanding the nature of your brand. It’s always a good idea to sit down with your team and brainstorm the best website designs.  

What Makes A Great Website?

What makes a great website? Well, a website must be responsive, user-friendly, and easy to use. Otherwise, the website has no chance of ranking high on search engines and retaining visitors. Another

factor that makes a great website is the creative design of the website. If you create a website that is user-friendly but has an unappealing design will not do wonders for your business. You need to make sure the appearance and functionality of the website both match and are perfect.

Often businesses make mistakes with their website designs because they are too focused on the functions of the site. So, when you’re ready to create a website for your business, make sure to design one with creativity.

Final Thoughts

As you can see, having a space themed website can be quite beneficial. However, it doesn’t necessarily mean it will work for you. So, when deciding which design to go for, find inspiration. Always examine the websites your competitors have. By this, we don’t mean steal your competitor’s ideas or borrow them. But by knowing what kind of website your competitors have, you can design one better.

If you’re looking for professional website design services, Logo Design Genius can help you. Visit our website, or call us at 800-218-0591

In the digital era we live in, every business needs to make a strong online presence. One effective and easy way to do this is by producing animated content. If you’re considering to invest your time and money in an animation project, you’re in the right place. Here we’ll be discussing the benefits of animation and what the animation process is. This will give you an idea on “How long does it take to animate?” and “Why animation is important in this era?” So, let’s not waste any time and get right into the world of animation and everything you should know!

Why Invest in Animation?

Animation is a great way to deliver a message regarding your brand, product, or service in an interesting and impactful manner. With the help of animation any business can attract, retain, and influence customers to take action.

It’s an excellent digital marketing strategy that enables your brand to convey complex topics and ideas in simple and engaging ways.

The Animation Process (How Long Does it take to Animate?)

Below you’ll find the entire animation process. It will give you an idea of how long does it take to animate and what happens in each stage of the animation process.

Briefing

In this stage of the animation process, you’ll have to sit down and discuss with the designers regarding what you want. You’ll have to provide precise information regarding the type of animated video you want and what you hope to achieve from the project.

This is the first stage of the animation process and whatever information you provide will later be used by the animated studio. Generally, this stage may take 1 day. However, if you’re not clear with the instructions, it may even take up to 3 days for the design team to properly grasp what your needs are.

Scripting

This is the second stage of the animation process. The design team begins to brainstorm ideas while keeping in mind the information you provided during the first stage. The team of animators, illustrators, and art directors will consider the best stylistic features in order to bring your vision to life.

Once the animated studio considers all the options, it will create a unique script that will communicate your message in an engaging and attractive way. Generally, the scripting process takes around 2-5 days to complete.

Voice Over

This stage of the animation process can take around 1-2 days. As soon as the script is complete, the project gets passed to the voice-over team. The team sets the right rhythm and feel for your animated video to ensure it connects with the audience emotionally.

Storyboard

This step of the animation process is the main foundation of your animation. Without a good storyboard, it will only cause problems throughout the animation process. Therefore, a storyboard artist creates a storyboard that gives a clear image of how the structure of the animation is and much more.

Storyboards take quite some time as it depends on how well the storyboard artist can utilize the script and concept sketched up earlier to create a good storyboard. Generally, it takes around 1-6 days to complete a storyboard.

Illustration

Once the storyboard is complete and is according to what you want, the illustration process begins. This is the stage of the animation process in which the specific design and features of the characters and elements are made.

This stage requires a lot of work and can take up to 6-10 days.

Animation

This phase of the animation process is the last and animators begin to use the storyboard and illustrations in order to create animated scenes. The animators use specific software and tools to bring the characters and elements to life.

This stage is the most complex phase of the animation process and takes around 5 to 14 days. Once the animation is complete, quality sound is added to make the animation more attractive. This can take around 1-2 days only.

Final Thoughts

So, how long does it take to animate? Well, it can take around 4-6 weeks to produce a highly engaging, attractive, and professional animated videos. It is possible to create an animated video in a shorter amount of time, but rushing through the entire animation process may compromise the quality of the animated video.

However, if you want to make sure the animation process doesn’t take up too much time, you should know what your goals and objectives are. You should also acquire professional animation services from a creative and established animated agency.

If you’re looking for brilliant animated services, contact Logo Design Genius!